James’s 16 week transformation with BTX
James owns pubs in London’s West End. Before he joined BTX he had got himself down to around 17 or 18% body fat on his own, and then everything stopped. His lifts had stalled and he could not get any further.
In the video below, James talks through his transformation in his own words.
What changed
On his own, James kept changing his training, trying something different every few weeks, and had little to show for it. His BTX coach rebuilt the plan around 4 big barbell lifts: bench press, back squat, deadlift and military press, trained 4 times a week.
His diet changed too. James was eating more calories than he thought possible, and his body fat still came down.
Every week the weight on the bar went up, even if it was only 2.5kg. As James puts it, the numbers don’t lie. Doing less, and doing it consistently, is what got him moving again.
A body composition scan every 3 weeks showed whether he was on track, so nothing was left to guesswork.
The result
- Body fat from about 20% to under 10%
- Down to 10% within the first 3 months
- Stronger week on week on the bench, squat, deadlift and military press
How BTX works
Every BTX programme is built around the person. Training is 1 to 1 with a dedicated coach, body composition is tracked with regular InBody 770 scans, and nutrition is planned around your work, food preferences and schedule rather than a fixed meal plan.
If you want a result like James’s, book a free strategy call and talk it through with a BTX coach.




