James qualified as a Clinical Nutritionist at King’s College London giving him a deep understanding of diet and supplementation for maximum performance.
His primary interest is in body composition transformation for fat loss and his clients’ consistent results speak for themselves.
James’s training focuses on measurable results. That focuses on no nonsense training and good quality nutrition.
He Is referred to as the “model trainer”, in Muscle and Fitness magazine and has become the go-to person for celebrities in need of shaping up for special events or photoshoots.
His long list of clients include TV personality Calum Best, Busted band member Matt Willis, models Rick Hall and Chris Percival.
An athlete himself, James has competed in European and British Powerlifting finals and has a 1st dan black belt in Brazilian Jiu Jitsu, receiving this rank from 10 times world champion Roger Gracie.
At the time of receiving his black belt he was the youngest ever British born Brazilian Jiu Jitsu Black Belt
The intrinsic understanding of strength and conditioning that comes from this has allowed James to specialise in training athletes and the recreational office worker. Both the same to bring life changing results.